Q: We are the first (and currently) the ONLY freshly cold-pressed juice shop in Burlington! What does this mean?
A: We opened the Vermont Juice Company because we believe in the health benefits specific to fresh COLD-PRESSED juice, compared to other juicing methods, and we wanted to bring it to Burlington! For that reason, we proudly opened the first freshly Cold-Pressed Juice shop in Burlington, Vermont in 2014, and we are currently still the only one here! You may see other local companies with similar packaging styles, but those have actually been either preserved via additional processing called HPP (not fresh like ours), or they were made on a conventional style juicer (which should not be bottled & given the same shelf life as fresh cold-pressed juice like ours). See below for more about why we believe so strongly in freshly cold-pressed juice compared to conventional or HPP!
Q: What's the difference between cold-pressed [like ours] & conventional juice?
A: The largest difference is that a conventional juicer spins quickly which creates heat and oxygen exposure, which destroys nutrients in the juice, as well as shortens the shelf life. Juice from a conventional juicer should be consumed right away. A cold-press (like ours) moves much, MUCH slower as two paddles apply tons of of pressure, which prevents excess heat and oxygen exposure, resulting in optimum quality juice because nutrients and enzymes are kept in tact. Because the living nutrients aren't compromised like they would be on a conventional juicer, our cold-press process allows the juice to stay fresh and retain nutrient integrity for 3-5 days! Regular or conventional juicers also leave behind a large amount of nutrients in the pulp, while a cold-press juicer is very efficient in extracting maximum nutrients, leaving behind pulp that is nearly dry to the touch! This also means less produce is wasted in the pulp that is left behind.
Q: What makes our cold-pressed juices different from what you typically see in a grocery store?
A: A couple of things. Most juice in the grocery store is pasteurized or High Pressure Processed (see below for more info about this type of process, referred to as HPP), usually by heating the juice to high temperatures or applying lots of high pressure. These processes destroy the nutrients in the juice to varying degrees while extending shelf-life up to 45+ days. The method we use for extracting our fresh, cold-pressed juice (read more about our cold-press above) is very pure, with no additional pasteurization, high pressure processing, preservation, or additives. Our juice process is truly transparent, as it comes straight from the produce to the press to the bottle, with just a 3-5 day shelf-life. It is pressed fresh every single day, right here in our shop, and we welcome you to come check it out! This all means that the integrity and potency of the nutrients remain intact, and they are readily absorbed into your body when consumed. Lastly, when you drink OUR juice, you know exactly where the ingredients came from, because we strive to source them locally and organically!
Q: What is HPP, and why doesn't The Vermont Juice Company believe in using it?
A: HPP (short for High Pressure Pasteurization/Processig) is a preservation process that many national (and some local) juice companies use to add shelf life to their juice, and preserve it for longer periods of time (up to 45 days). We believe in producing a FRESH cold-pressed juice that has not been altered, frozen, preserved, or compromised in any way. Juice that has been processed using HPP has been sterilized to a degree, and may have had it's nutrient value impacted. Therefore, we choose to make FRESH cold-pressed juice everyday and avoid HPP. For more info on HPP, click here.
Q: What is our process for creating the juice?
A: Our juice is made using a hydraulic cold-press. This cold-press extraction is the optimal method of juicing because it leaves nutrients intact. Most other juicing methods involve varying amounts of heat, which deteriorate nutrient quality. Our hydraulic cold-press exerts thousands of pounds of pressure on the produce VERY slowly, without any heat, allowing the integrity of the raw vitamins, minerals, and enzymes to be maintained. This yields juice with the highest density, and quality of nutrients and enzymes possible.
Q: What is the shelf life of our juice?
A: Because our juices are so pure and fresh, it is recommended that they are consumed within 3-5 days of being pressed. Refer to the date on the back of each bottle!
Q: How fresh is our juice?
A: About as fresh as cold-pressed juice gets. We strive to use locally grown & organic produce! We press and bottle our fresh produce daily, so that the juice you receive was made within 24 hours of your consumption.
Q: Why drink our juice?
A: We prioritize local & organic produce. Drinking fresh and pure fruit and vegetable juice allows your body to very readily absorb all of the nutrients from it, reaping the benefits of several servings (usually several pounds!) of fresh produce in just 1 single bottle of juice! Your body works hard to digest your food all day - why not give it the most important nutrients in one of the purest forms, but without the extra work load of digesting the extra fiber. That is what drinking our juice can do!
Q: Do we use organic produce and ingredients?
Yes. We actually source all of our ingredients (produce, etc.) organically and locally as much as we possibly can. We constantly strive to show preference to local growers, farms, and suppliers. If organic or local produce varieties are unavailable or out of season, we substitute with other high-quality options. Check out our website for a list of all the local farms and suppliers we work with!
Q: What is a juice cleanse?
A: It means that you abstain from food, and you drink pure fruit and vegetable juice for a period of time that can range from 1 day to 1 week or more. Doing a juice cleanse allows your body and digestive tract to take a break and focus solely on absorbing the purest nutrients that it gets from the juices in the cleanse. This gives your body a chance to put its energy toward performing its natural detoxification processes more efficiently, allowing it to rest, repair, and replenish.
People do cleanses for many reasons. Many people choose to do a cleanse after the holidays, after indulging or straying from their usual diet, during or after times of stress, because they are experiencing headaches, symptoms of depression, fatigue, or digestive problems. Many people do a routine cleanse every month, every season, etc. Give your body a break from the processed foods, chemicals, saturated fats, refined sugars, and artificial sweeteners, and fill it with the abundant nutrients jam-packed into a juice cleanse. Our juices are loaded with nutrients, which help the body to perform at its best, which means naturally eliminating harmful toxins and replacing them with beneficial nutrients. It can help reduce cravings and train your body to adopt more healthful eating and lifestyle habits. There are many ways to do a juice cleanse, an everyone's body is different and requires different things. There is no one-size fits all, which is why we offer suggested cleanse packages, but you also have the option to create our own cleanse that suits your specific needs! Visit our website to learn more.
Q: Should I do a juice cleanse?
A: If you are an adult who is interested in giving your body a boost, restoring some energy, improving your eating habits, and kicking off a healthier lifestyle, we highly recommend juice cleansing. Will you lose weight on a cleanse? It varies, but many people do. However, don't make that your sole reason for cleansing. **Please keep in mind that our cleanse programs are not appropriate for those of you who are pregnant, breastfeeding, or suffer from certain medical conditions. Consult your health care provider before starting a cleanse program if you have a medical condition or take medications.
Q: Why is our juice so expensive?
A: We definitely are not trying to pull anything over on you! Our prices are actually on the low to mid-point of the fresh cold-pressed juice category. We are in line with competitors, and lower than many as well. We invested in a commercial cold-pressed juicer (learn more about it here) because we believe it is state of the art in the juicing world, and we believe in providing the highest quality to you. Because juice is extracted most efficiently on a cold-press juicer, there are several pounds of fresh, raw, organic, local produce are in EVERY 16.9 ounce bottle of our juice. Because cold-pressed juice has optimal nutrient retention compared to conventional juicing methods, this is only made possible because the cold-pressed process is much SLOWER than conventional juicing methods, taking longer to craft each juice (conventional methods spin the juice QUICKLY, creating heat & oxygen, which kills enzymes). We are committed to these high standards, however this also results in a higher price point. If you are having a tough time justifying the cost, look at it this way: there is more produce in one bottle of our juice than you would get in a large salad at a restaurant where you would easily pay much more. As you may already know, juicing can be a costly, time-consuming, and involved process - and those aspects of juicing still exist even when doing it on a larger scale, as The Vermont Juice Company juice is fresh-pressed every day. Our high criteria for product selection and high quality production standards, as well as costs of operating a business (labor and rent doesn't pay itself), do require a higher price point than you would pay to make the juice yourself, but it is truly the most fair price we can possibly offer. We are also happy to offer a discount program via cleanse purchases and via frequent customer punch cards.
Q: Why is our juice bottled? Why don't we make juice on a walk-in basis?
A: We bottle our juice for a few reasons. We bottle our juice to retain nutrient value. Keeping the juice bottled and sealed also keeps the juice fresher longer. We also bottle it to make it quick and easy for you to get! Our unique pressing process is very SLOW, so when we press the juices fresh each day, we bottle them immediately so that they are ready for you to grab when you come in. We proudly stand by our pressing method over using quicker juicing methods because our process, although slower, truly creates the BEST possible juice you can get. We are willing to sacrifice time for quality. This answers the question about why we don't make your juice on a walk-in basis. Pressing your juice on the spot would take far longer than it would take a "regular" juicer that you may see in many juice bars or households. We want your process to be efficient , enjoyable, and simple! Another reason for our bottled juices is that they are intended to give you the option to be used in cleanse packages (See our cleansing tab above for more info). During a cleanse where you're drinking JUST juice, on-the-go, for several days, is SO much easier when it's bottled! So there you have it -- please enjoy our conveniently and freshly bottled juices :)
Q: Do you have some sort of legal disclaimer?
A: Yep, here you go -- The juice at The Vermont Juice Company is not intended to treat, prevent, diagnose or cure any illnesses or medical issues. Our juices are raw and have not been pasteurized and, therefore, may contain harmful bacteria that can cause serious illness in children, the elderly, and any person with weakened immune systems. Our juices are produced on equipment that also processes nuts. Please talk to your doctor if you have any questions!
Please contact us for more information or place a juice or cleanse order!